Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Purpose. Free EasyJet Essay Topic Generator. The Stakeholder Map: For making a stakeholder analysis. Subsidiaries, Partnerships and Collaborations Report. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. "EasyJet Company's Strategic Analysis and Marketing." The detailed complete set of references are available on request in the 'Complete report' on purchase. References for EasyJet PESTEL / PEST Analysis. This is because the airline has been able to capture key routes in Europe. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Sort By: Satisfactory Essays. Explains the discount rate used to determine the npv of future profits is 10.5%. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. 1. increased competition has forced ryanair to reduce fare prices. 3. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Increase project visibility, especially to executive stakeholders. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . This airline focuses on low cost, financial strengths and on high efficiency. al. You are free to use it for research and reference purposes in order to write your own paper; however, you You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. This core business entails many aspects which include ticketing, marketing, planning and sales. I wrote an article with 20 Stakeholder Analysis techniques. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. The remaining section of Strength is available only in the 'Complete Report' on purchase. 1. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. There are unions in almost every conventional business. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. ensure the integrity of our platform while keeping your private information safe. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. . The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. EasyJet (2018), "EasyJet Annual Report", Published in 2018. 1997. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Managing Change at British Airways, An Introduction. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). easyjet stakeholder mapping. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. A train company or media company may list its industry regulator as a primary stakeholder. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Figure 22: Balance scorecard (a) for . Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Explains that airlines combine their income and inventory costs to establish ticket prices. There are several business strategies which this company has been employing in order to achieve its objectives. The Company operates through two segments: Airline business and Holidays business. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. There are several strategic options which are available for this airline. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. A key aspect of planning for profitability is to sustain the core businesses of an airline. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. What is stakeholder mapping? . Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. View timetables, travel guides and ideas of where to go. Just another site easyjet stakeholder mapping monopolies are not absolute; they are constrained by competing. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. if the negotiation fails, the situation usually culminates in a strike. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. That's too much for a short video. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 1515 Paper (A+ . Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Digital Marketing and Social Media Strategy Analysis Report. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. There are no assigned seats, no meal, no movies and no first class travel on its flights. Opines that pressure groups would want to increase the good reputation of the charity. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Explains that british airways is committed to actively promoting diversity and understanding. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. this is unlike nonunion workers who are considered "at-will" employees. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. IvyPanda. This has been clearly captured in the vision and the mission statement of this company. 3. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Opines that customers want cheap flights that are comfortable and safe. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). The tables below illustrate the current state and future plans of the company. This is a tool which is used to evaluate the internal and the external environment of a business. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. This is because the only competitors in this case are Boeing and Airbus. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. Identify your stakeholders . easyjet stakeholder mappingchicago religious demographics. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. However, its operating profit has decreasing which may influence take more loans from financial institutions. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. One of the most important aspects which have made this airline to stand out is the route system. Improving CSAT across the whole customer journey. A stakeholder map typically falls on a two-by-two grid. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Need a custom Essay sample written from scratch by They helped me with my custom research and delivered before time! Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Opines that a large investment is needed to strengthen and expand the market share. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. It is also listed in the London Stock Exchange. Good Essays. SWOT & PESTLE.com (2023). In 2005, the company had transported over 29 million passengers. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Pressure groups and government. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. 2. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. The key strategic approach which has made this airline to get to this point is the low cost fare structure. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. The company strives to provide the best value by efficiency from all the functioning programmes across operations. Some of the services and packages which are being offered by this airline are competitive. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. 1. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Explains that airlines say jobs at stake if fee hike approved. Customers - they would want cheap flights that are comfortable and safe. That is in the event that the political and legal environment does not sustain the plans. This has managed to ensure that the presence of this airline in Europe is felt. Zoom out. 1. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Currently, EasyJet is ranked as a leading low cost airline in Europe. Customized Solutions But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). pour que tu m'aimes encore partition piano pdf. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Local community and pressure groups. The company has invested in the efficient use of airports. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). 1. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. their diversity team provides training and advice on discrimination law. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Effective use of digital and data tools to underpin growth and deepen customer relationships. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. 3. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. 10. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. they would also want the company to do well profitably. This enables the airline to be in a position of financing the projects that it may be having. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. The first challenge, when seeking to manage your stakeholders better, is to identify them. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). EasyJet is a public limited company which is located in the United Kingdom. Forces model to analyze the competitive environment for easyJet. In this light, it is the responsibility of the management team to come up with some options. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. The table on financial analysis provides a reflection of past performances. Note: the Y axis intercepts at the mid-point of the X axis. Developing the range of ancillaries on offer such as the Inflight retail proposition. Impact of Covid-19 on the economy and airline industry, 1. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. In England, this company is registered with the number 3959649. A stakeholder is someone who has an interest in the success of the business. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. In case you want this report emailed straight into your email inbox, kindly share your details below. Easyjet stakeholders Free Essays. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This section is available only in the 'Complete Report' on purchase. Run projects smoothly with stakeholder mapping. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. It can be understood that . This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. "EasyJet Company's Strategic Analysis and Marketing." Despite the global recession the Easyjet is making significant profits. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. The threat which faces this airline is the availability of substitutes. 26 September. This might sound patently obvious, but I often see too little time spent on this stage. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). (Cameron & Mike 2009). Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. why did loretta devine leave a different world. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. union wage premiums show the direct benefits of being a member. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. It is based on the low-cost, no-frills model of the US carrier Southwest. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Then evaluate the other options which will bring to the fray better returns. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). people flying for pleasure are not being forced, so leisure travel would be considered excludable. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. We participated in last year's project with the SBTi, WWF, the International Council on Clean . 4 min. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). This ensures the customers are satisfied with the nature of operations which are in progress. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Brand reputation, economy of scale and cost control are some the key success factors of BA. The tools of stakeholder analysis mean that this is not a major problem for management. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 2. analyze stakeholders by impact and influence. Flexibility can comprise four aspects. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . This airline company was the brain child of Stelios Haji Ioannou. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. The database is updated daily, so anyone can easily find a relevant essay example. Holistic Analysis 2020. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. the risk free rate is typical given the current economy and market risk premium. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). IvyPanda. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. 2. Increasing automation driving self-service capabilities for customers. Table of Contents. food companies also depend on them as they operate on over 800 routes.
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