northeastern university marketing and communications

Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Crisis Communication and Image Management. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Customer Performance Modeling. People. (3 Hours). COMM6505. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. COMM1101. (4 Hours). (3 Hours). Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. (4 Hours). (4 Hours). Reviews contemporary issues and concerns. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Risk Communication. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Also examines contemporary issues in marketing that can affect organizational success. | Persuasion and Rhetoric. (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Also examines contemporary issues in marketing that can affect organizational success. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. May be repeated without limit. Introduces the fundamental principles of communication law and ethics. Data Storytelling, Visualization, and Communication. Students meet weekly with the course instructors for skill-building sessions and lab meetings. e.aboelela@northeastern.edu. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Office of the Dean. Legal Argumentation, Advocacy, and Citizenship. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. (4 Hours). COMM4901. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. COMM3304 and WMNS3304 are cross-listed. (1 Hour). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Explores the relationships between communication, social identity, and social inclusion. MKTG6283. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Closest T stops: . Northeastern has a comprehensive benefits package for . (4 Hours). (4 Hours). Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. COMM2725. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Focuses on theories of and approaches to the study of intercultural communication. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. New Product Development. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Junior/Senior Honors Project 1. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. MKTG2720. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. )Stephen, A. T., Yakov BartStukent2017. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Strategic Communication. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. May be repeated without limit. (4 Hours). Offers an in-depth look at how persuasive health campaigns are designed and executed. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. 617.373.2000 Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Please fill out the form below with your web request(s). (4 Hours). Sport and Spectacle. (4 Hours). Develops skills in public communication. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. MKTG2202. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Examines the development, procedures, economic functions, and responsibilities of advertising. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. | Northeastern University Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Rhetoric and Propaganda. (4 Hours). Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Attribute(s): NUpath Interpreting Culture, COMM1225. Contact. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (4 Hours). Marketing & Communications Resources. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. COMM3655. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. A term project is used to enable students to apply their learning about the fundamentals of marketing. (4 Hours). (1-4 Hours). (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Communication Law. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Communication Studies at Northeastern. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. COMM2350. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. (4 Hours). COMM2625. About the Opportunity. COMM2534. Research may be behavioral/experimental or quantitative/analytical in nature. Arguing Human Rights. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Youth and Communication Technology. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Bachelor's degree in Marketing, Communications, Business, or related field. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. (4 Hours). (4 Hours). Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). Examines the impact of technology on the marketing of goods and services. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Covers the role of marketing in business and society. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. 2022-2023 Northeastern University (3 Hours). Argumentation Theory. Marketing Analytics. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Her prior work in diversity, equity and . Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. archives@northeastern.edu Send Feedback or Report a Problem MKTG4504. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. COMM3320. Offers students an opportunity to learn how to implement such approaches in practice. Boston, MA. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Offers students an opportunity to develop their own media products to put their learning into real-world context. Rhetorical Approaches to Public Memory. Attribute(s): NUpath Analyzing/Using Data, COMM2303. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. 360 Huntington Ave., Boston, Massachusetts 02115 COMM3615. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. MKTG6318. (4 Hours). The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Exercises skills of project management, teamwork, and client relationship management. Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. COMM3310. Students are given an historical perspective and a state-of-the-art analysis. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Introduces how organizations use the latest technologies for enhancing consumer engagement. c.zangerl [@]northeastern.edu. COMM2100. COMM4755. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. (4 Hours). (2 Hours). Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. COMM3230. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Sports, Politics, and Communication. | Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Dean's Strategy Council. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. (4 Hours). Explore Our Degrees Gather Here. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity.

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