This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. We can use the search update tool for four general areas. Still not sure how to write it? "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. But how many agents actually take that advice? Thats the last time Im going to use that real estate agent.. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. What Is a Sphere of Influence? By reaching out and sending gifts you generate a raving fan rather than just another number in your database. And you never know where your next lead will come from. that are written by the members of this community. It is such a surprise when someone takes the time to send a note that is personal. All because of one fundamental business driver: Authenticity. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. If you use your agent website for your Listing E-Alerts, you can use. Under that simple system they end up calling everyone in their SOI twice a year. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Great post. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Its Brian Icenhower. You may also want to include a gift card to the local coffee shop or other gift. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. That is why social media is helpful. Yes, these lead generation systems work! At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. If you like the SOI/geographic farm script above, youll love our other real estate email templates. He even asks for permission to follow up (Cool if I follow back up in a week?). You can collect those business cards virtually if you want them. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Whats the first advice given to new real estate agents? Thanks. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. You can use variations of this, but the most important thing you can do is to be authentic. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. That is how you can really add someone to your sphere of influence. Thx for sharing. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Either way staying top of mind with your list is important. People love to look into each others lives, which is why we all love social media. I am the worst at self-promoting. You will be shocked with the answers youll get. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Follow up with them after the event. Constant Contact and Emma are two good examples. Check out our tips for advertising on LinkedIn! This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. The main thing is not to let them forget that youre an agent and youre there to help them. Why am I sharing this wonderful news with you? Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Are you sure you want to report this blog entry as spam? And then you reached out via Facebook. And conversations with the people we know can lead to all sorts of wonderful things. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Good iedea on using and award and sharing it with your soi. Its good to get a phone call from someone who is just calling to check in. That way, you stay in the loop on what is happening in the local area. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Pay Special Attention to Those Who Matter Most, 5. This is a great way for you to demonstrate that you are knowledgeable about the local area. Working your real estate sphere of influence takes far more time than money, at least in the beginning. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Holiday cards are a classic way to stay in touch throughout the year. People in your sphere include your friends, family, former clients, and their second-order contacts. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. You may be under the impression that phone calls are an annoyance. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. So thank you, thank you, THANK YOU!!! Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Then, send a personal note to them. Then, make sure you invite people to hang out with you for your charge. However, Id love to hear what you think about it first. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Were going to give you everything you need to work your SOI like a pro. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Michael Montgomery of Rev Real Estate School. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. But if you do it right? 2. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Take a few minutes to really get to know them. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. saying thanks to those who have helped you attain success is a great way to foster more !! I mailed them a postcard because I was afraid to pick up the phone and call them. . I think I would prefer that over an e-mail. How low interest rates are and what a great time to buy it is? What We'll Cover Housing Market Statistics 1. And who doesnt love a bottle of wine or box of chocolates? (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Either theyre using you or theyre referring someone to you. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. 240-408-4002 contact@homeactions.net Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Dear (Name), How are you? Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Required fields are marked *. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Beautiful. And in this case, that brand is you. This is the foundation of reviving your database and re-engaging your people. When you target through every channel like this, you are in your SOIs brain. You make an impression and brand yourself into their head. Here's a sample: Dear (friend, client from a former business, former boss, etc.) In todays market, there are many different lead sources you can use to grow your business. What's the reason you're reporting this blog entry? Good news! But, there is next time, so thank you so much. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. I think either way would be fine - whatever feels right to you. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. If you would like to submit a question just visit. And they are provided free through your Multiple Listing Service (MLS). Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. So give your full attention to every person you meet, and remember, everybody matters. Pro Tip: NEVER write anybody off. Ask them how the yard is working out. But you cant be everywhere all the time. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Sample Real Estate Introduction Letter To Friends! So, Jennifer, um what's an example of doing it right? Gratitude is the best way to get more of what you want. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. You may be hesitant to call them because you havent called them in so long. If you show up on social media consistently, simply being there and being open is enough. All it means is the people who know and like you. You arent a clone. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . It is so easy to get caught up in the bright and shiny and different methods of lead generation. Before I started using email marketing, my business was struggling. Check out our full list of Twitter dos and donts for real estate! Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Congrats. Its a simple shame on me script. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Great post !! Recent clients and professional connections are always a great place to start.. What's the reason you're reporting this blog entry? Unlike Twitter, Pinterest will keep driving traffic to your website. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. When you do go to a networking event, you may think the goal is to collect as many cards as possible. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Likely, you are already using Listing E-Alerts. And heres where you apply this knowledge to making your phone calls. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. First, it is important to take a look at a few statistics that highlight the current housing market. WOW. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). As with follow ups, consistency is the name of the game on social media. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Sound good? Phone: 205-263-9600 You now have a friend in real estate. At least if you sold them a house, you will for sure have their mailing address! Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. It wont be like that for long. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. That's the only way you will be able to contact your SOI members 100 times a year. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Happy Anniversary to ME! For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. It posts your ad and provides a messenger link for the recipients so they can message you directly. on ActiveRain. Or ask for feedback?? These are people that know you, and just because of that, you have some influence on them. You say, hey, shame on me, because I should have reached out to you sooner. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Smart real estate agents know that there is a lot of money to be made in giving away something for free. Hi Jennifer, Interesting concept and comment thread. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. And yes, for years they have been. Approximately 80 percent of all transactions are done within your sphere of influence. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. ), And lets face it. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. The art of the personal written word is dwindling. A Simple Definition to Get You Started. It is also important for you to diversify your outlets. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. That's a wonderful example. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. You made your calls and used your Realtor sphere of influence scripts. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. It has success written all over it. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Find FL real estate agents But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. I'm so not into the self praise thing but see so many excellent examples of how to do it right. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. There are so many ways for real estate agents to generate business. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Tips For Preparation 1. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. You can send this to your SOI, or your geographic farm. Offer something of value. I didnt know if theyd know who I was. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. The easiest way to do this is to use an announcement letter for real estate. Therefore, you should try to attend networking events, even if they are virtual. Your thoughts? In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Dont take the cheap route if its going to come across negatively. Why not get deep once in a while? They build their spheres of influence through charity and service rather than passing out business cards..
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