With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. This is standard practice. We are like pit-bulls - we hang in there and push ourselves. It was crass. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. . We have invested heavily in our brand and we have to think where the brand will be when we are not there. In Pakistan, any business owner could actually run an IDP camp I think! The next one I do, I will do with a gallery. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. The clothes are beautiful. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. Before, I would worry about the gender and looks of the baby. Its something that makes her day. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. If you can dream it, you can do it.. They both broke up in 2020. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. I miss you.. From my mother to my sisters and my cousins, everyone has been doing great things. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. We started retail, not knowing a thing about it. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. We followed our instincts and they were spot on. But managing to complete her CA despite all the odds was Shaguftas miracle moment. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Why are you asking a racist, I want to ask her?". LIMITED. Sana and Safinaz are the most non-political and pleasant people in the field. It is so liberating. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. SM: Wherever there is a demand, there will be a supply. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. While she loves her work, Sehrs Miracle Moment is her set of twins. By 1970s, it had become Pakistan's largest cotton trading company. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. In fact she entered this field because of her own skin troubles. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. A: How does your interiors business fit in? Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Sana Safinaz is part of SSFR (PVT.) Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. @thuglife No. Sana has managed to sail through, learn a lot and its been an amazing journey so far. You derive happiness from knowing you are independent. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Its not about money, its about usefulness., Bina is all about self-care. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. The statement was published at Sana Safinaz's official Instagram handle. This is how you achieve brand loyalty. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Karachista is Pakistan's top news, entertainment, music fashion website. That is the scary bit! It was especially important for her considering both her areas of work are very different from each other. calling the social media . SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. They have . We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. News Desk. We broke into different avenues and levels which is why we sustained our position.". Every moment of weakness I encounter, I step back and give time to myself to reflect. As a woman you have more responsibility of raising your kids well even if the father is very involved. People come by word of mouth. SH: And a very exciting one. They have to be quite serious, have to be more composed, and not kid around. Do they ever think anything is enough? However, the company was nationalised in 1973. Currently Im working as COO of AKU hospital, clinical labs and outreach services. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. You need a strong and independent team with retail knowledge. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. R they both sisters, both are doing grt job. I have very problematic skin and taught myself to cover up. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. JavaScript seems to be disabled in your browser. "I took it very seriously. We started retail, not knowing a thing about it. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. SH: This happens. She has a basic skin regime that she follows daily. ", "Plus, we encourage young designers," Sana adds on. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. But the industry has won accolades and made fashion shine. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Now we feel we are standing at a precipice and we are scared. But we know we have to be resilient and go for it. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. We never think ahead of ourselves; we take one step a time. Included on the apparel side is the brands latest venture in retail. Good for them. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. . Theyre going to trust Mohsin. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. I had a lot of issues with the pregnancy. Chartered Accountancy was such a challenge for Shagufta. Being a mother is hard work. I wouldnt have been here, giving this interview, if it wasnt for them.. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. The point is to keep moving forward and not letting difficult situations to pull you down. She advises young women to be financially independent since its essential for personal growth. Both of the hotels were converted into Marriott brand in 1990s. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, In fact, were looking forward to it! SM: In this business PR is very important. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. [5][6] Join Facebook to connect with Sana Hashwani and others you may know. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. It was like climbing a mountain. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. If you start thinking like that, youll be able to figure out your way through any situation. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. It was her fault she was in this situation and it was time to make amends. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Every day there is a new challenge and a new way to problem solving.". I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. LIMITED. But after becoming a mother my perception of life has changed. In our society a lot of women depend on their families for little things that provide them happiness. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Your time is not necessarily your own and having the support of your family is imperative. "For me it used to be lawn," replies Safinaz. ""One of the recipes for success is failure as well," Sana is honest to admit. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. At the end of the day when I go home, I am motivated and excited to see them, she explains. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. March on, Ladies! She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Hashwani took to Instagram to confirm that she had tested negative for the virus. A: What are the main challenges for fashion as an industry? She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Its pretty hard to stop.. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault.
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