Sales are via the brands website, and this does not feature the Walmart name in the about us section. And the bikes look good! @alex There are better bikes in regard to front end compliance than the Viathon. It starts with younger customers.. Who does this serve?! Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. Also something to liven up trails that you ride regularly. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. ''', And indeed they were. They don't know from Canyon et al. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. It does all those things a really good racing bike should do. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. How is the Walmart frame wroth 4x an ebay frame? Walmart is not just a brand of box stores that populates every U.S. state. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Full on rippers. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. The brand is starting with three models . For less. Ive already gotten questions for people internationally. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Walmart are best known for their $300-$500 bikes that. Browse. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. The average person is a Walmart shopper, he says. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Now on to the final word on this carbon fiber crushed rock roller. Spesh's Fuse 27.5 comes to mind, costing ~$1200. 2 - You can't buy these bikes at a Walmart. "With Walmart's reach, we will create an awareness of the brand.". I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Its one of the biggest online merchants in the world, No. Your email address will not be published. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Also if you make that thing for many years, it further amortizes the investment. Sold exclusively through Wiggle and Chain Reaction Cycles. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. I might consider buying it for the components. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. machines ect. Surprised it hasn't happened already or will it appear on tomorrow's front page! All models are available exclusively at Walmart in-store and online. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. For the last update and a link to the introductions, Click Here. Be good if they build some good stuff as oddly it seems they will give back. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. We will strive to give our honest thoughts and views throughout. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Who makes Viathon frames? Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. Good. bicycles In the meantime, it seems Walmart isn't quite sure what they've created or who . All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Thanks for your site. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. the stigma of owning a bike bought at Walmart. Pleased to see this. The value from Viathon is good- not a spectacular deal but decent. Don't think too fast. Returns only available to original purchaser. Does REI make their own bikes? Don't need. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Brand manager Zack Spinhirne-Martin doesnt see it that way. Seems like an easy decision there. Love lower price bikes and bringing the MTB sport to more people.. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Press question mark to learn the rest of the keyboard shortcuts Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. bicycle In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. I'm a kiter, and that industry is even worse. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). here is a whole range of styles with bikes for children all the way up through adults. Don't need. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. Did you have any issues with clearance between the spokes and rival caliper in the front? If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? Shop our Buy Direct collection for a new ride they'll love! Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. We got bills to pay and we work our asses off for you ya jergoffs. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. By running razor thin margins at insane volumes. Facebook. (The first was at the Sea Otter expo earlier in the year.). GravelNut April 10, 2019, . On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. Its a night and day difference!, exclaimed Andy. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. They want tech, they want new features, they want new stuff. But if Walmart must have some data that shows theyll sell some of these. I mean, they still have to make the same deals with sram, rockshox, shimano etc. we must also look at what it costs to produce in numbers. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Correct that 74 million. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". bike It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. The impetus for the brand was therefore personal, not corporate. It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Honestly the bike prices are high because people buy them LOL. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. It'll take ONE major company (looking at you. Years ago a friend of mine bought a carbon fiber Dura Ace bike. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. And I want to get more people on bikes. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. The bikes look pretty good on paper, and the price points are very slim for what you get. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). Pinterest. Refunds can only be issued to your original payment method. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. I want to figure out how to use that customer base to grow the bike industry.. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Maybe you don't, but I do. Except none of that happened. Viathon is a start-up carbon bike brand with a difference. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online
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